There’s always an opportunity to stand out by looking for unsatisfied needs. In this case, Personal (one of the leading mobile carriers from Argentina), decided to do something about the most dreadful part of the music festival they sponsor each year: the chemical toilets.

They turned the dirty potties into a music making installation that works when people use them.

Have they solved the odour problem as well? I hope so.

Casey Neistat was asked by Nike to make a movie about what it means to make it count.  Instead of making their movie he spent the entire budget traveling around the world, he spent the next ten days traveling with his mate.

Great concept from Red Bull, rather than make the customer come to you, go to the customer!  Effective usage of genuine surprise, created by something out of the ordinary.

Very good creative sponsorship idea – keep watching it takes a while to get to the idea.

You’d think some of the All Black sponsors could relax a little bit and try something along these lines.

This is the first end of year wrap-up ‘n stats video I’ve seen. I suspect it won’t be the last. Well worth a few minutes of your time though.

A different take on the usual blood donation awareness campaign, this execution incentivises donation by inextricably linking it with fans’ pride in their local football team. They donate because their team has asked them to, with visible tangible results.

A very successful campaign for a difficult brief.

Very excited to see myspace being rebuilt with a serious focus on user experience. The feeling out there is that something new is needed, will a fresh treatment of an existing platform fill the void?

BOS Ice Tea uses the power of thirst to garner social media impressions. In exchange for a simple tweet, BOS rewards the consumer with a cold beverage.

The perfect activation to accompany this years’ hot summer?

A outstanding feel-good activation, Dove partners with husbands to produce an unforgettable brand experience.

Are you tired of your viral videos not going viral? With Buyral, you’ll get millions of clicks every time. And it looks like real people are watching your videos!

A satirical take on the viral video phenomenon, Aircastle Productions successfully uses pop culture to advertise their services.