Very good creative sponsorship idea – keep watching it takes a while to get to the idea. You’d think some of the All Black sponsors could relax a little bit and try something along these lines.
This is the first end of year wrap-up ‘n stats video I’ve seen. I suspect it won’t be the last. Well worth a few minutes of your time though.
A different take on the usual blood donation awareness campaign, this execution incentivises donation by inextricably linking it with fans’ pride in their local football team. They donate because their team has asked them to, with visible tangible results. A very successful campaign for a difficult brief.
Very excited to see myspace being rebuilt with a serious focus on user experience. The feeling out there is that something new is needed, will a fresh treatment of an existing platform fill the void?
BOS Ice Tea uses the power of thirst to garner social media impressions. In exchange for a simple tweet, BOS rewards the consumer with a cold beverage. The perfect activation to accompany this years’ hot summer?
A outstanding feel-good activation, Dove partners with husbands to produce an unforgettable brand experience.
The perfect blend between entertainment, digital storytelling and commerce. Done for fashion label ONLY, this interactive experience titled ‘The Liberation’ invited viewers to interact with the characters and basically pause the action at any point and get more information about the clothes. From there you can share, tweet, pin and even buy. It’s awesomely done. … Read more
The comedy duo behind Flight of the Conchords, Bret McKenzie and Jemaine Clement, have released a new single on iTunes to help raise money for children suffering from a life-threatening illness. The song was part of a Cure Kids’ Red Nose Day comedy event that took place on August 24 in New Zealand. The song, “Feel Inside (And … Read more
This is a very good example of what can be done in the mobile space with a little thought and what looks like a pretty hefty budget. Highly engaging and the technology aspect fits really well with the target market.
Le Club Perrier is a viral interactive YouTube campaign with a bold and simple premise: ‘The more people who watch, the hotter the party’. The French water brand channel had six videos of a party, each one more sexy than the other, and they’ve been unlocked as more and more people came to watch. The … Read more