Feel the Rhythm
There’s always an opportunity to stand out by looking for unsatisfied needs. In this case, Personal (one of the leading mobile carriers from Argentina), decided to do something about the most dreadful part of the music festival they sponsor each year: the chemical toilets. They turned the dirty potties into a music making installation that … Read more
Red Bull Drive-Through
Great concept from Red Bull, rather than make the customer come to you, go to the customer! Effective usage of genuine surprise, created by something out of the ordinary.
My blood is Red & Black
A different take on the usual blood donation awareness campaign, this execution incentivises donation by inextricably linking it with fans’ pride in their local football team. They donate because their team has asked them to, with visible tangible results. A very successful campaign for a difficult brief.
BEV – The Incredible Sampling Robot (BOS Ice Tea)
BOS Ice Tea uses the power of thirst to garner social media impressions. In exchange for a simple tweet, BOS rewards the consumer with a cold beverage. The perfect activation to accompany this years’ hot summer?
BUYRAL – Professional Clicking
Are you tired of your viral videos not going viral? With Buyral, you’ll get millions of clicks every time. And it looks like real people are watching your videos! A satirical take on the viral video phenomenon, Aircastle Productions successfully uses pop culture to advertise their services.
Fashion entertainment and digital experience
The perfect blend between entertainment, digital storytelling and commerce. Done for fashion label ONLY, this interactive experience titled ‘The Liberation’ invited viewers to interact with the characters and basically pause the action at any point and get more information about the clothes. From there you can share, tweet, pin and even buy. It’s awesomely done. … Read more
My first friend.
An activation turned into a tearjerker TVC for Huggies. A special crib for two new borns that get to become friends from their very first hours of life. Get some tissue paper.
Budweiser Happy Hour
Why does a happy hour need to last just an hour. Budweiser thought that too and found a way to extend the fun: the BudClock. Basically on QR code in each coaster given with a Bud, equals to one more minute of happy hour. So the more people drink the more time they can enjoy … Read more
Mirror mirror on the wall, who’s the drunkest of them all ?
Allianz Insurance in Brazil installed digital ‘mirrors’ in bars that basically delay the reflection. After a few minutes of playing with them, the party-goers would see a message that reminds them that this is how your reflexes get affected after a few drinks, therefore they shouldn’t drink and drive. Simple idea, simple message.
Sprite shower
Nothing more refreshing than an ice cold Sprite in the hot summers day. Enhanced in this occasion by larger than life soda dispensers serving cold showers (and free Sprite) to all the visitors in need. Simple and hard to miss idea, nicely packaged. The video case study is in Portuguese but you get the idea.
