Feel the Rhythm
There’s always an opportunity to stand out by looking for unsatisfied needs. In this case, Personal (one of the leading mobile carriers from Argentina), decided to do something about the most dreadful part of the music festival they sponsor each year: the chemical toilets. They turned the dirty potties into a music making installation that … Read more
Nike #Make it count
Casey Neistat was asked by Nike to make a movie about what it means to make it count. Instead of making their movie he spent the entire budget traveling around the world, he spent the next ten days traveling with his mate.
Social Media 2013
This is the first end of year wrap-up ‘n stats video I’ve seen. I suspect it won’t be the last. Well worth a few minutes of your time though.
New Myspace.
Very excited to see myspace being rebuilt with a serious focus on user experience. The feeling out there is that something new is needed, will a fresh treatment of an existing platform fill the void?
BUYRAL – Professional Clicking
Are you tired of your viral videos not going viral? With Buyral, you’ll get millions of clicks every time. And it looks like real people are watching your videos! A satirical take on the viral video phenomenon, Aircastle Productions successfully uses pop culture to advertise their services.
Fashion entertainment and digital experience
The perfect blend between entertainment, digital storytelling and commerce. Done for fashion label ONLY, this interactive experience titled ‘The Liberation’ invited viewers to interact with the characters and basically pause the action at any point and get more information about the clothes. From there you can share, tweet, pin and even buy. It’s awesomely done. … Read more
Budweiser Happy Hour
Why does a happy hour need to last just an hour. Budweiser thought that too and found a way to extend the fun: the BudClock. Basically on QR code in each coaster given with a Bud, equals to one more minute of happy hour. So the more people drink the more time they can enjoy … Read more
Digital fundraising with a little help from Flight of the Conchords
The comedy duo behind Flight of the Conchords, Bret McKenzie and Jemaine Clement, have released a new single on iTunes to help raise money for children suffering from a life-threatening illness. The song was part of a Cure Kids’ Red Nose Day comedy event that took place on August 24 in New Zealand. The song, “Feel Inside (And … Read more
Mirror mirror on the wall, who’s the drunkest of them all ?
Allianz Insurance in Brazil installed digital ‘mirrors’ in bars that basically delay the reflection. After a few minutes of playing with them, the party-goers would see a message that reminds them that this is how your reflexes get affected after a few drinks, therefore they shouldn’t drink and drive. Simple idea, simple message.
It’s getting hot in here…
Le Club Perrier is a viral interactive YouTube campaign with a bold and simple premise: ‘The more people who watch, the hotter the party’. The French water brand channel had six videos of a party, each one more sexy than the other, and they’ve been unlocked as more and more people came to watch. The … Read more
