The Linx effect
It was just a matter of time before Axe/Lynx would take their platform to the streets and recreate those ‘woman goes crazy over man’ moments.
Not sure who the target audience is here, hopefully more than just a couple of bus load of people (unless, of course, it is to drive traffic to YouTube) but expect edgier work in the future now that the door is open. This raises the question… does audience matter or can you just make a great case study?
