There’s always an opportunity to stand out by looking for unsatisfied needs. In this case, Personal (one of the leading mobile carriers from Argentina), decided to do something about the most dreadful part of the music festival they sponsor each year: the chemical toilets. They turned the dirty potties into a music making installation that … Read more
Casey Neistat was asked by Nike to make a movie about what it means to make it count. Instead of making their movie he spent the entire budget traveling around the world, he spent the next ten days traveling with his mate.
Great concept from Red Bull, rather than make the customer come to you, go to the customer! Effective usage of genuine surprise, created by something out of the ordinary.
Are you tired of your viral videos not going viral? With Buyral, you’ll get millions of clicks every time. And it looks like real people are watching your videos! A satirical take on the viral video phenomenon, Aircastle Productions successfully uses pop culture to advertise their services.